The 3D Revolution

Hello again film fans, I thought I'd just ramble out my musings on the current phenomenon sweeping out screens (whether we like it or not).
I'm ofcourse talking about 3D, the ability to "enhance" your viewing pleasure by having the objects on screen like like they're FLYING RIGHT AT YOU! (best to avoid any Jack Black feature then)
So why has it taken over so quickly you might ask? and if you do... really? you're asking that while reading a blog? that's just weird.

MONEY... nothing more and nothing less, while AVATAR was the biggest breakthrough hit to cultivate the new technology, (love it or hate it) Mr Cameron did try to focus on story as much as he did visuals, the film was beautiful to look at because it was from the ground up designed to be a 3D viewing experience, it was no mere afterthought, every single angle was mapped out and thoroughly thought through, that said the money it raised at domestic box office alone ($749,766,139) wet the appetites of pretty much everyone in Hollywood, the 40% extra you can tab on to the ticket price had producers, directors and distributors seeing dollar signs.

And so over the past 12 months we've had a slew of forced 3D perspective releases (the worst of which being Clash Of The Titans) as well as many coming out that just didn't NEED to be in 3D (SAW 3D, Gullivers Travels), the problem with pissing and moaning about 3D however, is that the studio's are right... even though it's unnecessary people ARE going to see these movies, and pleasing the masses allows the studios to put more money back into creating the films you love.

So knowing that the 3D trend is predominantly active so the companies can make as much mula as humanly possibly, should we instantly disregard any 3D title as bandwagoning and lacking substance? fuck no, while Avatar was the only one purpose built for the format, it doesn't mean being in 3D makes the movie BAD, it just means the people at the helm of the movie often focus in on the wrong thing.

As long as the creative team put story first, then 3D can be a valuable ally, and with great directors like Christopher Nolan and Jason Reitman staying the hell away from it, passionate film making and great cinema is far from dead, film-makers only need be weary when they're putting style before substance
*cough* George Lucas *cough*

What are YOUR thoughts on the inevitable 3D takeover? please leave your feedback below.

(pic found here http://www.3dglassesonline.com/how-do-3d-glasses-work/)